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Is Google Expecting too much? Tips to Escape the Impact of Google Penguin Update

Fear began to unfold as Google launched yet another web clean-up update; formally named as the Penguin update. With all new algorithms and stringent methods for penalizing the web spam, Penguin update sent a chill through website owners and SEOs on 24th April 2012. Why were we waiting so long to post this? If that’s a question on your mind, here’s what we have to say.

Google algorithms are complex. Although they claim to have affected only a 3.1 percent of the total websites (that too the ones that follow black hat SEO techniques), the update, in a real sense, affects many sites in some or the other way. We waited to see and research on the complete impact of this algorithm and offer tips as to how you can safeguard your websites from the cute-named monster, Google Penguin.

What is Google Penguin?

According to Google, its penguin update—exaggeratedly called monster—penalizes over-optimized sites, otherwise known as spamming. Google explained that the update decreased rankings of those who violated its existing quality guidelines. It claims Penguin is an added effort towards maintaining the quality experience that Google offers to its users. Penguin will not affect those who provide high-quality user experience and put genuine efforts in performing white hat SEO. In fact, Penguin increased the rankings of quality content holders.

How to Lessen the Impact?

Content is King: Content will be the foremost factor. Good content always guides user in a right direction. Avoid Keyword stuffing and add keywords of key relevance. Even if you have to repeat the keywords, make sure it fits the right context and makes sense as the content flows.

Plagiarism: “His work is mine”; Google notices the act of stealing other’s work and lowers the ranking of such websites. The punch line is to create great content, to which people will naturally link. With growth in user-generated content and micro-blogging platforms, a good content is widely shared increasing its SERP ranking.

Back links (over-SEO) and off-page SEO: Search engine optimizers are confused. According to Matt Cuts, head of Google anti-spam team, algorithm impacts sites with over-SEO; however, the perception of over-SEO may differ in Google and SEO performers’ view. There is no way to calculate the right amount of SEO. However, experienced SEO must follow the guideline of ethical practices.

What’s frustrating is that Google wants off page SEO to happen naturally. Google’s assumption of letting off page SEO happen on its own is impractical in the competitive internet marketplace. Google is aggressively working towards clearing dirt from the web. In such a scenario, following tips would prove useful:

  • Build sites that are easy to navigate and contribute to wonderful user experience
  • Create good sites that naturally bring traffic
  • Perform 100 percent (at least close to 100 percent) White hat SEO
  • Avoid obvious forced linking

All in all, it is necessary to study some great sites before you perform SEO. Study their techniques and try implementing as many as you can on your site. Although Google is killing, only right practices lead to success.

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Posted 07 May 2012 | † Grey Matter India | Offshore mobile application development § Offshore Outsourcing § PHP Development § PHP Zend Development § rim application development § Social Networking Development § Symbian Application Development § Toolbar development § Web application development | Comments (0) | Tagged: , , , ,

.NET Application Development for Modern Applications and Web APIs

For modern web applications development, ASP.NET Programmers are considered as an integral part for creating dynamic web pages, web services and web applications. The .NET Application Development potential can be realized in many forms by small businesses as well as enterprise-class business owners. .Net is one framework that walks along with the technology advancement to satisfy the rising demand for greater flexibility and functionality. .Net development also promotes interoperability with other applications directly by consuming your services.

ASP.Net is an intelligent technology that senses the code and automatically formats the information on the web pages at ease. Its MVC architecture eases the code changing process, dynamically. Moreover, ASP.Net developers create applications compatible with all the browsers and enter less amount of coding to develop even the large-sized enterprise applications. With ASP.Net, you can develop focused solutions; solutions that hit the right place to leverage your business.

With world’s inclination towards the mobile industry, ASP.Net developers advanced to the version 4 that lets your business reach more clients than ever before through Web APIs. Using client appropriate formats, it helps to create HTTP service. HTTP is an application level protocol that simplifies communication with clients. This helps your content be consumed by the browsers, client applications, mobile applications and other devices.  Web APIs also promote scalability; which means, application through cloud service is possible.

All in all, if you want a business-focused solution that runs on MVC architecture, there is nothing better than Microsoft .NET Development, India. It promotes code portability and helps to expand your business in all directions, with utmost ease.

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Posted 27 February 2012 | † Grey Matter India | .net Development § .net framework 3.5 programmer § Dot Net Nuke Consultants § DotNetNuke consulting services § DotNetNuke Developers § Hire .NET / DotNetNuke Developers § Microsoft .net 3.5 framework § Microsoft Technologies § Microsoft.Net Application Development | Comments (6) | Tagged: , , , , , , , , , , , , , ,

Latent Semantic Indexing (LSI): Insight to Simple SEO Practice for Top Results

There was a time when performing SEO was extremely easy. Search Engines were incapable of detecting spam, while websites achieved high ranking on search engines by placing irrelevant content cluttered with keywords. However with the proliferation of website trend, search engines realized the necessity of upgrading their algorithms in order to move the deserving websites— offer organic content— to the top position. Google’s Panda update was an initiative towards reducing spam; Latent Semantic Indexing (LSI) is yet another step ahead.

SEO introduced a new form of search engine optimization technique called LSI SEO. Often, the term sounds more complicated than its actual implementation; similar is the case with LSI SEO. LSI stands for Latent Semantic Indexing. Formally, it is an effective concept for indexing and retrieval of the information; however, it is widely used for SEO services these days.

LSI derived from the concept of LSA (Latent Semantic Analysis), a mathematical term that deals with placing relevant text and content together and deriving some meaning out of it. It is a common sense technique. It promotes the fundamental SEO principle of “Content is the King”. It basically promotes an organic content, providing search engines a bird’s eye view on how closely the web page adheres to the subject.

Like Humans, Latent Semantic Indexing (LSI) has potential to understand the usefulness of your content and determine its true meaning to serve the right kind of audiences. How? Latent Semantic Indexing keywords technique determine the true meaning of homonyms, heteronyms and polysemes. It picks up random words from the content, links them to the rest of the content body and places the web page in a particular category. This way, whenever a particular keyword is searched for, it checks its depository section-wise and delivers results to the user.

LSI based SEO is simple to achieve with good SEO’s help. The results of LSI SEO are close to permanent. It may take some time to reach the top of search engine; however, it lasts longer and relieves from the worry of falling foul.

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Posted 08 February 2012 | † Grey Matter India | latent semantic indexing | Comments (3) | Tagged: , , , , , , , , , , , , ,

SiteKey: Adding Security M-Banking through Mobile Application Development

It is not hard to believe that the mobile industry satiates business aspirations of every individual. Right from businessmen to developers, mobile industry is phenomenal to everyone; for enterprises too have realized its potential. Today, even banks are reaching out to potential customers offering worldwide support and easy access to banking services. Android and iPhone being two major platforms, global banks such as Bank of America, PNC bank, etc. launched their mobile applications on these platforms.

The term M-banking, m-commerce and SMS banking are related to the concept of online transactions or net banking. Through mobile application development, it is easy to perform balance checks, account transactions, premium payment, apply for loan, etc. Now, fixed deposit is a matter of 5 minutes. Recharging your phone online through your bank account is a matter of only a few seconds. Recently, I applied for a personal loan from my mobile on the go. However, the crucial question that still arises in each user’s mind is how safe are these apps do mobile app developers in India, create?  Are customers being exposed to security threats?

Technology wins consumer trust. According to the survey by a prestigious mobile application development company, about 53 percent of the total smart phone users engage in online transactions through mobile applications. Banks are active and conscious about adding stringent security. Recently, Bank of America added an interesting feature called Sitekey. It’s a very useful feature to combat phishing acts. When users sign up for mobile banking, the device asks for a phrase which is displayed before you enter your password. Users key in their password only after the display of correct Sitekey.

Offshore mobile applications development has proved useful in securing banking information. Mobile apps have proved useful across the multiple institutions. With the advancement in technology, banks are adopting every necessary step towards intrinsic security.

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Posted 07 February 2012 | † Grey Matter India | Mobile Application Development § Offshore Mobile App development § Offshore mobile application development | Comments (3) | Tagged: , , , , , , , , ,

Offshore Mobile Apps development: A Savior in Economic Turndown

IT services are imperative to save cost for the corporations in the economic downturn. Offshore being one of the cheapest options, the survey shows tremendous increase in the rate of the offshore businesses. Offshore service is convenient for several reasons. It includes no infrastructural set up, no managing committee and no cost of failure. The end users only have to be concerned about the quality of the end-result leaving the process selection to the company that offers service.

The term ‘offshoring’ has now entered the mobile application development industry. Offshore mobile application development set ups are based everywhere geographically; however, the services differ at each place. India being the hub emerging as a software service exporter, its offshore service relies on various factors including labor, market and service expansion, process excellence or competitive differentiator and web-based expertise.

Elaborating it further, India acquires extensively skilled labor. With more than 1 billion English-speaking population, the country readily embraces work from various cultures. Major software companies in India are listed in NYSE and Nasdaq. The companies are assessed for ISO and CMM quality levels.

According to the survey, more than 230 fortune 100 companies already outsource to Mobile app developers, India, and other arenas of development, for the skilled workforce and cost-effective implementation of innovative technology. Gartner suggests countries such as Argentina, Brazil, China, Ireland, Poland, South Africa, Spain and Ukraine for offshore services. The selection of these countries rely on several factors including labor pool, infrastructure, educational system, cost, political and economic environment, cultural compatibility, global and legal maturity, intellectual property rules and so on.

Remember, the key to successful offshore staffing is effective communication. Establishing trust and strong working relationship among your staff clearly means half the job is done.

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Posted 01 February 2012 | † Grey Matter India | Mobile Application Development § Offshore Mobile App development § Offshore mobile application development § Offshore Outsourcing | Comments (5) | Tagged: , , , , , , , , , ,

GMI and Magento e-commerce development: A Rare permutation for Thriving Shopping Cart Development

People seeking e-commerce development from GMI (an e-commerce development company) often prefer Magento open source platform. Being one of the most powerful shopping cart development technologies, Magento offers many built-in e-commerce features, which makes it distinctive than other solution. Magento is suitable for all types of businesses due to its highly scalable, flexible and customizable nature. Once tailored according to the specific user’s need, Magento solution becomes a robust one earning exorbitant revenue.

As customization is of utmost importance, GMI is an e-commerce development company having built many personalized Magento shopping carts. GMI possesses a skilled team and experienced hands for product customization. The expert team at GMI gains a deep understanding of retail sector. Therefore, it develops solutions that rank top most leveraging client’s business. GMI (Grey Matter India) is a Magento business partner; thus, it forms a niche in e-commerce customization services.

Professionals at GMI acquire unfathomable insight into Magento technology thereby extracting the most out of this open source platform. Being a great contributor to the platform, GMI injects unlimited functionality to your shopping cart without imparting the rest of your site’s functions.

Enhancing the system is a lot easier for GMI developers, either through add-ons and plug-ins or through a frank adjustment in the software itself. GMI makes Magento a lot friendlier to the end-user mainly because of its simple programs, which can be easily integrated into any product. It can make your enterprise sleeker.

Further, GMI can put up your sales significantly as GMI and Magento together optimize the website search engine wise. You must realize that the major method by which the majority of users find products on the web is through application of search engines like Google. Programs like Magento enable one to list the objects on their supplies on search engines, and this has the effect of enhancing product sales significantly.

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Posted 10 November 2011 | † Grey Matter India | E-Commerce § Magento Development § Web application development | Comments (2) | Tagged: , , , , , , , ,

Merging AOL and Yahoo: A Disaster or a Chance to Recover?

Tim Armstrong-AOL Chief executive-have reportedly reached Yahoo sharing his interest in the merging of the companies. Continue Reading »

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Posted 13 September 2011 | † Grey Matter India | Tech News | Comments (1) | Tagged: , , , ,

Yahoo CEO-Carol Bartz-Fired: Is This an End to Yahoo’s Downfall?

Putting an end to the rift between Alibaba – a Company in China in which Yahoo is ascribed to roughly 40 per cent share – and Yahoo, Yahoo Inc. Chairman Bostock fired CEO Carol Bartz. Bartz confirmed her firing through a message from her iPad saying “I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward.”

As Yahoo faces the spearhead battle in online advertising and content with rivals Facebook and Google Inc., Yahoo Chief Financial Officer (CFO), Tim Morse, steps in for the interim role of a CEO. To help Timothy Morse run the company’s day to day operations till the new CEO is appointed, Yahoo appointed an Executive Leadership Council.

Bartz had joined Yahoo on the 13th day of January 2009 with the hope of reviving its stalled growth and compete with its existing and future rivals, bringing the company’s performance to the top. Officials at Yahoo did not come out in open to explain the abrupt firing of Bartz. However, some analysts said that the committee had no option left after seeing the organization’s constant failure in competing with advertising and content market.

Sources also revealed the decision to oust Bartz was reached by a unanimous vote of Yahoo’s eight independent directors late last week; in which, Bratz did not participate. Bartz corroborated that she is unaware of the real reason behind her termination.

Lately, Yahoo has also been reported to have handed over its search operations to the Microsoft Corporation. Microsoft had a deal with Yahoo to manage its search operations keeping a portion of ad revenue, which appears as a favor to the software company at Yahoo’s expense.

Yahoo’s share jumped to more than 6 percent in after-hours trading, after the news of Ms. Bartz’s exit was reported by All Things D, a technology website. Many a times, Bratz confronted criticism from the Wall Street Journal. She was known for her tough attitude and salty language.

Although Yahoo is still widely searched and accessed over the Internet, its grace had fallen long ago, after Carol Bartz joined as a CEO. During that period, the company‘s shares were traded at around $125; whereas, now it reached its 10th part. Sources have projected Yahoo may be overtaken by its rival company Facebook for the online display advertising.

It seems that Yahoo hopes high for reviving its position. However, no one seems to be aware of its next step-advertising, marketing or managing its own search. One thing for sure, Yahoo is all set to take off and implement a comprehensive strategic review to position the company for future growth.

Grey Matter India Technologies contributed to this News article.

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Posted 07 September 2011 | † Grey Matter India | Tech News | Comments (1) | Tagged: , , , , ,

E-commerce Development: A Path to an Unending Success

E-commerce development has found a new paradigm of success. With more and more retailers occupying web space, e-commerce website development has also landed in the areas where customers bought products only after its touch and feel. Consumers flocking internet have replaced store purchases to Internet purchases. Encouraging the trend, many online retailers offer discounts on online purchases.

The growing E-commerce trend is no secret since the consumer recovery began in 2009. With deep discounts and a waiver on shipping charges, e-commerce development is getting the required push. With recent increase in the gas prices, shoppers prefer saving a trip and shopping via Internet. Also, safe payment gateways have build-up the audiences’ confidence.

Let’s talk about E-commerce as per the market situation. Recent deal negotiations show faster growth and high valuations in start-up e-commerce than companies in any other sector. In sectors such as information technology, start-ups hardly raise more than Rs. 45 Crore; whereas, e-commerce sites can easily raise upto Rs. 100-200 Crore.

Entering an e-commerce business is easy. Companies also offer ready-made carts that can be simply integrated with your ecommerce website development for the get-set-go situation. However, it is necessary to know the complexity and nature of the web ecommerce development before jumping into it. It is required to have enough exposure in a chosen field to begin a venture.

E-commerce has a great scope for those who have advertising, marketing and branding solutions in place. Always inculcate the programs which are usually helpful even after a decade or two.

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Posted 29 August 2011 | † Grey Matter India | E-Commerce | Comments (2) | Tagged: , , , , ,

.Net Application Nuke and its Most Coveted Modularity Feature

DotNetNuke, a Microsoft baby, based on .net application development technology is the most coveted CMS in the industry offering high reliability and quick development. Users enjoy greater latitude using DNN as their discretion to manage the content is constantly increasing from intranets, extranets to a much larger, internet.

DNN is popular due to its high scalability and extensibility based on Microsoft .net development. DNN comprises of three-tier architecture including a CMS system, application framework and server tier, which is further divided into three separate layers. This kind of architecture encourages extensive modularity that eases the development and allows easy integration of third-party tools.

Coming back to modularity, DNN accomplishes extensibility by using skins, language packs, templates, and modules. It uses built-in modules saving .net development time by providing basic functionality to design and develop for Intranet (websites for internal use of an organization), e-commerce sites, and public websites. It also supports custom web application development, precisely.

Elaborating further, Skins are the heart of DNN. Skins are nothing but the HTML files that includes structured framework to build content. They help to separate design from the content in order to remove the dependency. It basically separates application logic from the style so that they both can work removing designer-developer incompatibility. Administrator can easily upload skins in the framework.

DNN supports host of data providers and works with multiple databases. Its scalability, features high-end modularity, and an association with Microsoft .net development makes it the most coveted CMS in the industry. Development through DNN is cheap, simple and fast.

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Posted 20 July 2011 | † Grey Matter India | .net Development § DNN developers § DNN Development Services § DNN skins development § Dot net 3.5 application development § Dot Net Nuke Consultants § DotNetNuke consulting services § DotNetNuke Developers § Hire .NET / DotNetNuke Developers | Comments (4) | Tagged: , , , , , , , , , ,